There are some discussions regarding the relevance of blog posts. Some find it questionable due to the plethora of other forms of information sharing such as social media, vlogging and podcasts.
Though it may seem like blogging is a thing from the past, it’s important to know that content is still very relevant and integral to your business. Here are important points to know why blog posts are fundamental to your business.
IT DRIVES TRAFFIC
Having blogs helps drive traffic to specific locations such as your social media accounts (Facebook, LinkedIn, Instagram and Twitter). This is easily accomplished by placing clickable links in your post that readers can conveniently find.
The audience can help spread your content across the web on through blog posts and their own social media accounts – helping others become more aware of your brand.
Also, you can also use these links to redirect your customers to specific landing pages of your website.
Blogging gives you the opportunity to create content that can be SEO optimized. Having so helps your website have a higher rank in search engines. This is done by having specific keywords, topics, and categories that your customers use to search for your business.
Also, even though you are not specifically utilizing SEO, posting blogs consistently gives search engines like Google, Bing, and Yahoo content that they can index.
Once you rank high enough, your business will surely benefit.
ESTABLISHES YOURSELF AS AN INDUSTRY LEADER
Posting blogs on your website will differentiate you from your competitors. By having well-written articles, your audience will know that you are knowledgeable about your specific industry.
If your business is in retail, having blog posts that are centered around topics your customers and potential customers are interested in will help attract visitors to your site and, in turn, your products. If you are in B2B, your affiliates will trust you more since you provide information that they can trust.
Showing that you can provide quality service and information proves that you are an expert in your industry.
DEVELOPS CONNECTIONS AND STRENGTHEN RELATIONSHIPS WITH YOUR CUSTOMERS
Having blog posts that resonate with your audience gives them a feeling that you care for them. This is important since, without your customers, your business will have a hard time succeeding.
By providing valuable content to your customers, you are ensuring that you only give high-quality products and services.
Blogs also provide the ability of two-way communication between you and your customers. By having an active comment section or posting the articles on social media, you can learn their thoughts and provide feedback to them. This is vital in creating connections since it shows that you are concerned with their needs.
GET TO BLOGGING
Blog posts are still relevant to your business, no matter how big or small it is. It gives you exposure while simultaneously creating deeper connections with your customers. It drives traffic and makes people more aware of your brand. Lastly, it establishes your position as an industry expert.
We typically recommend a minimum of 4 blog posts a month scheduled out 1 per week. Make sure your blog posts are NOT overly self-promoting… blogs are supposed to be informational, not promotional. They are used to GIVE not ASK.