Today, it is possible to reach customers and potential customers on so many different platforms…. Not just TV, print and billboards. An important component to digital marketing is social media since a lot of people (billions) can be found on the various social channels.
Here is a list of why you should advertise on Facebook:
Your customers are already on Facebook
Facebook has an estimated user count of 2.27 billion monthly active users as of the 4th quarter of 2018. A whopping 80% of internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. Advertising on that channel is like throwing a bowling ball in a room full of pins: you're likely to get a strike.
You can target your customers directly
Advertising and promoting on Facebook gives you lots of ways to target your customers. Facebook gives you the options to choose specific demographics so you can target people by age, interests, behavior, and locations. If you already know who your customers are, it's easier to engage them.
Engages your audience and increases referrals
Since you are advertising on the most populated social media platform, referrals are bound to happen once you are able to reach the proper audience. Additionally, people who see your ads but don’t need your service can refer you to their friends and colleagues.
Once your ads reach people, you can retarget it to people who have shown an interest in your brand. The more someone sees the brand, the more likely they are eventually going to buy.
Variety of Ads
Facebook offers a variety of ads: Reach Ads, Engagement ads, Lead Ads, Video Ads… and more. Each has its own purpose and way to boost your brand. Choosing the proper ad is and important component to a successful campaign.
Increases sales and revenues
Since you are putting your product or service in front of more people, it makes sense that your sales will benefit. Facebook ads help drive revenue and generate sales for your brand at a much quicker rate that organic posting. Though this takes time and experience, the payoff can be grandiose once you've mastered Facebook ads.
It can be inexpensive
Advertising on Facebook doesn’t have to put a big hole on your wallet. You can set a daily spend and set the duration that your ad will run – ensuring you stay within your desired budget. Of course the more you spend, the faster and greater the results, but anything is better than nothing when it comes to advertising.
Facebook ads allow you to get creative. Ads do not only come as words with a single image, but you can also set up video ads to further entice your customers to buy. Video ads are more effective today since it grabs more attention than an image posting.
Aside from giving you a lot of ad options, Facebook also gives you analytics to check the effectivity of your ads. This is a useful tool since you can easily monitor what works and doesn't work. it also gives you statistics that are happening in real time. This greatly helps you bring success to your brand.
We recommend that all brands have some form of Facebook Advertising. Even if it’s simply boosting a post for $20 occasionally. (And remember: when you advertise on Facebook, you can advertise on Instagram as well. Score!) If you plan on developing a true Facebook Ads strategic plan, the ad spend we typically propose is a minimum of $250/month.