At times, running a business is like swimming against a strong current for the first time. You’re surrounded by others who already know the rules and go with the flow, but you want to stand out. So, you work hard to be original and fight against standard procedures and popular methods. While it’s great to offer uniqueness, it’s important to know when to swim against the current… and when to swim with it. Reading books by business experts is a great way to “swim with the current” and discover helpful strategies to improve your company and your life in general.
Many imagine owning a business as a constant stream of innovative ideas, big clients with big bucks, and confident sales pitches. However, many forget the harrowing moments of failure – where an idea didn’t work out or a big client was lost or an “easy” sale fell through. Failure can teach you the rights and wrongs of business, but learning from those who have tried and failed, then tried and succeeded is a much easier and less pride-crushing experience. There are hundreds of books filled with invaluable advice from business experts. In addition to learning new strategies (as well as failure coping methods), reading is relaxing!
So, do yourself a favor and take a moment to check out these 6 fantastic books with great business advice.
To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink
Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Thinking, Fast and Slow by Daniel Kahneman
Contagious: Why Things Catch On by Jonah Berger
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
This article is not to say that you should blindly follow the advice of every successful business owner, but there is always a reason behind success. Originality is one factor, but the tried and true of proven methods is another. For example, swimming against a current is never going to work. But, you can always swim with the current while wearing a top hat – you’ll use a proven method to get to where you need to be and it is original (albeit a little strange). The point is: While you may have original ideas and understand the basics of sales, marketing, and other business techniques, what you are lacking is simply a combination of inspiration and experience. So, the next time you need advice, check out one of these 6 business books for a dose of motivation.